Goodman Fielders Competitors
Bread
Goodman Fielder’s major competitor in the bread category is George Weston Foods. George Weston Foods makes popular brands such as Tip Top, Golden and Abbott’s Village Bakery. Goodman Fielder also has to compete with private label loaf bread (e.g. Woolworths Select) and specialty bread shops (such as Baker’s Delight or Bakerie@). Many larger grocery stores also have in-store bakeries which can be preferred by customers who might usually buy packaged loaves.
Spreads
Goodman Fielder has many competitors in the spreads category as there are a number of different types of spread and a variety of different brands. Its products compete with well-known brands such as Flora (margarine); Devondale (butter), ButterSoft (butter) and Western Star (butter) which are made by are Unilever, Murray Goulburn and Fonterra.
Dairy
As Goodman Fielder doesn’t sell its dairy products in Australia, competitors for its New Zealand dairy business are largely New Zealand based. The company’s main competitor is Fonterra Brands, which own the Anchor brand for milk and other dairy brands such as Ski, CalciYum and Mainland cheese.
Sauces, Dressings and Mayonnaise
Goodman Fielder competes with Kraft, Masterfoods (Mars Foods), private label products, and a number of specialty suppliers in the dressings and mayonnaise category. In the sauces category Goodman Fielder’s main competitors are Masterfoods, Cerebos Foods and Kikkoman Australia. There is strong competition among the different brands in this category.
Flour and Cake Mix
Goodman Fielder makes a range of flour and cake mixes under brands such as White Wings and Donna Hay. The company’s brands compete against products made by Greens Foods, Procter &Gamble and General Mills.
Other
Goodman Fielder’s main competitor for cooking oil is Steric and it competes against Cerebos Foods and Aunt Bettys in the desserts category. Its major competitor for its biscuits brands is Arnott’s.
Goodman Fielder faces competitive pressures from private label products, which have grown in popularity due to their low prices. Price reductions and promotional activity by other manufacturers are a significant source of competitive pressure. The major supermarket chains are also pushing suppliers like Goodman Fielder to lower prices for their products on the basis of cutting costs for consumers.
Goodman Fielder’s major competitor in the bread category is George Weston Foods. George Weston Foods makes popular brands such as Tip Top, Golden and Abbott’s Village Bakery. Goodman Fielder also has to compete with private label loaf bread (e.g. Woolworths Select) and specialty bread shops (such as Baker’s Delight or Bakerie@). Many larger grocery stores also have in-store bakeries which can be preferred by customers who might usually buy packaged loaves.
Spreads
Goodman Fielder has many competitors in the spreads category as there are a number of different types of spread and a variety of different brands. Its products compete with well-known brands such as Flora (margarine); Devondale (butter), ButterSoft (butter) and Western Star (butter) which are made by are Unilever, Murray Goulburn and Fonterra.
Dairy
As Goodman Fielder doesn’t sell its dairy products in Australia, competitors for its New Zealand dairy business are largely New Zealand based. The company’s main competitor is Fonterra Brands, which own the Anchor brand for milk and other dairy brands such as Ski, CalciYum and Mainland cheese.
Sauces, Dressings and Mayonnaise
Goodman Fielder competes with Kraft, Masterfoods (Mars Foods), private label products, and a number of specialty suppliers in the dressings and mayonnaise category. In the sauces category Goodman Fielder’s main competitors are Masterfoods, Cerebos Foods and Kikkoman Australia. There is strong competition among the different brands in this category.
Flour and Cake Mix
Goodman Fielder makes a range of flour and cake mixes under brands such as White Wings and Donna Hay. The company’s brands compete against products made by Greens Foods, Procter &Gamble and General Mills.
Other
Goodman Fielder’s main competitor for cooking oil is Steric and it competes against Cerebos Foods and Aunt Bettys in the desserts category. Its major competitor for its biscuits brands is Arnott’s.
Goodman Fielder faces competitive pressures from private label products, which have grown in popularity due to their low prices. Price reductions and promotional activity by other manufacturers are a significant source of competitive pressure. The major supermarket chains are also pushing suppliers like Goodman Fielder to lower prices for their products on the basis of cutting costs for consumers.